Nordic Semiconductor and Apple join Bluetooth SIG Board of Directors

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By eeNews Europe

The Bluetooth SIG said Nordic was a leader in ultra low power sensor silicon and the company’s appointment was designed to help drive Bluetooth wireless technology’s expansion into wireless sensor markets.

“We have set the ambitious goal of shipping five billion devices in 2015,” said Michael Foley, Ph.D., Executive Director of the Bluetooth SIG. “To get there we must continue to build a technology that will offer a simple and secure solution that can be found everywhere, in every type of device. Apple and Nordic’s addition to our Board will ensure we succeed in new markets we have targeted for growth.”

Nordic’s appointment to the Bluetooth SIG Board of Directors follows the release of the latest Bluetooth v4.0 specification in June 2010 that includes Bluetooth low energy as a hallmark feature. Bluetooth low energy was been designed from the outset to extend Bluetooth wireless connectivity to compact, coin cell-powered ULP devices such as wireless sensors.

Nordic was at the forefront of the group that defined the Bluetooth low energy specification since becoming a foundation member of Nokia’s Wibree Alliance in 2006 (the Alliance became part of the Bluetooth SIG in June 2007). Nordic contributed decades of expertise – gained in producing successive generations of class-leading proprietary and interoperable (ANT/ANT+) ULP wireless connectivity solutions within a field it pioneered. As such, Nordic’s first Bluetooth low energy single chip solution – the µBlue nRF8001 – has already set the class-leading benchmark for ultra low power consumption within the Bluetooth low energy sector.

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