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GP Batteries signs a pan-European distribution deal with Avnet Abacus

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By eeNews Europe

Avnet Abacus’ appointment as the authorized distributor for GP Batteries industrial products portfolio across Europe is a strategic initiative by the company to strengthen its presence across Europe, with particular emphasis on achieving business growth in the industrial and OEM sectors. GP Batteries has a well-established reputation within both the industrial and retail markets for highly reliable, high-performance batteries, which are produced at the company’s state-of-the-art manufacturing facilities in Asia. In addition to off-the-shelf components, the company offers a complete in-house custom design battery capability.

With battery expertise in the distribution sector, and a network of 40 offices located in Europe, Avnet Abacus offers both the technical know-how and geographic proximity to support customers in the region to the very highest standards.

“We have been seeking the right distribution partner to help us boost business opportunities in Europe,” said Graham Verity, EMEA Distribution Sales Manager Industrial Division for GP Batteries. “Avnet Abacus is the perfect fit because not only do they provide a flexible logistics solution, but they also possess a deep knowledge of battery products, which enables them to advise and support customer projects from concept right through to production. They will be an invaluable asset in our drive to expand the GP Batteries portfolio in the region.”

Tim Parker, Battery Product Manager at Avnet Abacus, said: “This pan-European agreement will allow us to strengthen the level of service we are able to provide to customers, both in terms of technical support and in delivering a much wider selection of world-leading battery products.”

Photo caption (left to right):

Gareth Wheller, Managing Director, GP Batteries (UK) Ltd; Alan Jermyn, VP Product Marketing, Avnet Abacus; Kevin Kong, Senior Director for Global Distribution Sales Industrial Division, GP Batteries; Tim Parker, Product Manager, Avnet Abacus; Graham Verity, EMEA Distribution Sales Manager for Industrial Division, GP Batteries.

Visit Avnet Abacus at www.avnet-abacus.eu


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